Patanjali SIM

The Swadeshi Samriddhi card is a card using which customers can avail up to 10 per cent discount on Patanjali Ayurved products. Yoga guru Ramdev's Patanjali Ayurved offers a SIM card, called 'Swadeshi Samriddhi SIM', in partnership with state-run BSNL or Bharat Sanchar Nigam Limited. While the SIM card is currently available to Patanjali staff, the FMCG major has announced that the Swadeshi Samriddhi SIM card will be available to the general public soon. However, one can still use the SIM card. This is through a paid membership card by Patanjali Ayurved. The Swadeshi Samriddhi card, not to be confused with the Swadeshi Samriddhi SIM card, is a card using which customers can avail up to 10 per cent discount on Patanjali Ayurved products. Patanjali Swadeshi Samriddhi SIM card Patanjali Swadeshi Samriddhi SIM card is a mobile SIM card offered by BSNL, in association with the FMCG company. The SIM card comes with branding of Patanjali Ayurved as well as BSNL. ...

It’s a bit complicated. While there were reports of the launch of these SIM cards yesterday, and corroborated by BSNL via a tweet sharing the report, BSNL followed up with further information that this is only a special deal that is being offered to the members of Patanjali, and not for the public at large. However, they also added that members of the public can subscribe to Patanjali’s Swadeshi Sammridhi card, which is a loyalty card, and get the special offer from BSNL. Thus it appears that Patanjali has not launched SIM cards, but procured a special deal for its loyalty card members. BSNL, though, could do better with its communications. Note that the SIM card partnerships do happen, and have happened in the retail space: Future retail offers talk-time via t24 SIM cards to its customers, in partnership with Tata Teleservices, as a part of a franchise deal. Virgin Mobile was also launched in India as a part of a franchise deal with Tata Teleservices. Again, it would be possi...